The Nigeria Football Federation and its marketing consultants, Pamodzi Sports Marketing Limited, issued a strong warning on Sunday to all businesses and corporates that are engaging in or planning to engage in ambush marketing and intentionally deceptive advertising in connection with the Super Eagles’ campaign at the 33rd Africa Cup of Nations in Cameroon to desist or face legal action.
Chief Mike Itemuagbor, Chairman/Chief Executive of Pamodzi Sports Marketing Limited, stated that the NFF and his firm are enraged by the activities of some corporates that have chosen to harvest where they have not sown by illegitimately and contemptuously associating with the Super Eagles’ brand.
“We saw a firm calling itself ‘PopCola’ that was purposefully copying the Super Eagles’ group shot in newspaper advertisements in connection with the Africa Cup of Nations in Cameroon. This is a heinous act, and they should be prepared to face legal consequences if they do not issue a public apology and cease such chicanery within the next 48 hours. Another firm, dubbed ‘Trophy,’ engaged in a similar ambush and false advertising on purpose.
“For the avoidance of doubt, Coca-Cola is the NFF’s and Super Eagles’ official soft drinks partner and the corporation and brand with the genuine right to identify with the squad. This is the firm that has stood behind the Nigeria Football Federation and the Super Eagles through good and bad times and should reap what they have sown.
“In a same spirit, Nigerian Breweries PLC is the firm, and 33 Export is the brand that may be identified as the official beer of the Super Eagles. This firm and its product have done an outstanding job of supporting the NFF and the Super Eagles through thick and thin. We will not sit passively by while unworthy firms attempt to identify with the team just because it is successful, at the detriment of those deserving corporate partners and collaborators with the NFF throughout the years.”
Ademola Olajire, the NFF’s Director of Communications, added that the Federation will not tolerate further ambushes or deliberate deceptive advertising by individuals or businesses that have made no contribution to the team’s preparations for the 33rd Africa Cup of Nations or previous championships and tournaments.
“The NFF is outraged by the behavior of businesses engaged in this filthy industry. We have identified those who have violated the finer points of marketing and have informed our attorneys. Additional violations will only exacerbate the situation for such firms and corporations.
“A number of corporations and organizations have chosen to work with and collaborate with the NFF for the benefit of the National Teams, and we acknowledge, respect, and praise their investments and efforts. We will not remain silent while their rights are subtly stolen by firms with no prior ties to the NFF or the Super Eagles.”